BEHIND THE MAGIC

This wasn't your typical vehicle reveal. We had to think outside of the box. With the pandemic putting a screeching halt on in-person vehicle reveals, we had to get creative on how we released the newest electric vehicle to the Chevy family. So, we teamed up with Disney. 

Magic happens here. We created a 14-minute film that went behind the scenes of Magic is Electric, the :90 reveal film of the new, All-Electric Bolt EUV. We used TikTok creator Nick Cho AKA @YourKoreanDad, current Bolt EV owners, Disney storytellers and Chevrolet engineers to dive into the magical details of the Bolt EUV and the :90 commercial spot.