REESE'S PARTNERSHIP

When Betty Crocker collaborated with Reese's on a new boxed mix line, we knew we needed a fun and engaging launch strategy. Leveraging National Peanut Butter Day, our homepage transformed into a peanut butter paradise, complemented by emails featuring delicious recipes. Across social media, we curated content to spotlight the collaboration. The goal? To immerse our audience in the irresistible world of peanut butter goodness.