THE MARVELOUS MRS. MAISEL PARTNERSHIP

Our clients came to us and let us know that Amazon reached out and wanted to partner up to do…something. First I knew I needed to do some research and figure out what Mrs. Maisel was about. I binged every episode of the show within a week. Which is how I discovered the line that inspired the whole campaign. In season one they us the line “You’re like a funny Betty Crocker.” From there I led the team in creating a landing page where viewers could learn how to host a watch party, make some recipes from the show, and more. We created social posts across Facebook, Instagram, and Pinterest and built email tiles that helped support the campaign. I created, presented, reviewed and approved all the work that went out. Our partnership did so well it was mentioned in Marketing Dive and even triggered other brands like Tupperware to engage with us.