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CALL IT POP
Leveraging the existing argument on what to call carbonated beverages, we owned the argument and encouraged everyone to always call Faygo "pop".
2018 Internet Advertising Competition
Best Beverage Integrated Ad Campaign
Call it Pop: Bio
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Call it Pop: Photo Gallery
Man Gets Sent Back In Time by Drinking Faygo (Timmy – Hollywood)
Detroit Native Shockingly Pledges to Call Pop “POP
Detroit Girl Breaks 3-Year-Streak Without Pop for Faygo
These Michiganders Refuse to Call Pop “Soda"
Call it Pop: Videos
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