POP FOR THE PEOPLE

Faygo comes in different sizes, different colors and over 50 different flavors, making them the perfect pop for the people. In this summer campaign we took to the streets of Detroit and captured tons of different people with their favorite flavors, and bottles. We also set up an experiential execution to give people a truly up close and personal chance to chat with Faygo. "Redpop" took to Downtown Detroit to interact with passersby and spread the word of the POPulation. We also created outdoor boards that pushed to our microsite where people could join the POPulation and design their own Faygo Flag.