APPLE PIE HOT DOG

Partnering with Commonwealth//McCann, we put a new twist on the classic Chevy jingle "Baseball, Hot Dogs, Apple Pie and Chevrolet". We decided to use the Mayor of Flavortown himself to help us take it a step further by creating a real Apple Pie Hot Dog. First we needed to tease the idea to remind our fans of the jingle. Next we released the remixed jingle. We made it a sing along and had the original characters dance to it. Finally we revealed the Apple Pie Hot Dog by having Guy Fieri show viewers how to make one themselves.