CHEVY ARCADE

How do we make safety features fun on social? By turning each safety feature into a "game" and launching on National Video Games Day.

During 2020 digital gaming increased in households across the world. Knowing this and also realizing that safety features aren't the most fun thing to watch and/or read, we created our very own Chevy Arcade. Each "game" would play out a scenario that our SUVs would have to play out to "win." When the game/video ended, users would advance to the next level, which was to check out our website.